ETE: On SWISS Marketing...

Lauren Hilliard • Friday July 28, 2006

Slow Up

I went to the grocery store the other day to purchase WAY too many bars of Swiss chocolate and the paper bag available for bagging had people bicycling and skating on it. After asking my new friend for a translation, she told me that there was a list of different Swiss cities down the side with dates next to them. The dates were to inform people of when each city’s “car-less” day was for the summer months. I don’t think it’s completely ‘car-free’ but these are days when there are big awareness events related to bicycling, skating, and walking.

Perhaps Sacramento could have a “car-less” day, since a “car-free” day would never actually happen.

Coolest paper bag I’ve ever picked up!

This article is part of the Exploring Transportation in Europe series.

Category: Culture • Region: Switzerland

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